Duration: 2:47

Rob Pincus talks about the iMatter movement and brand that seeks to remind First Responders that They matter because of all the thing they care about.

“My family matters, my children, my partner, all those who I protect matter, and my country matters, and because of that iMatter.”

Ten percent of the proceeds of the iMatter® band go to the Police Office Assistance Trust. iMatter offers several clothing items and other products promoting their ethos.

Click here for the iMatter® TBL Apple Watch Band

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